Episode 6
Tech for Good: The Role of User Feedback in Social Impact
Leveraging User Feedback for Positive Change in Digital Design
Eric Ressler & Neil Rudd
Eric Ressler, a visionary leader, is the Founder and Creative Director at Cosmic—a Creative Agency empowering social impact organizations to refine their impact stories, enhance brand awareness, and inspire meaningful action. Eric’s inspiring journey, from a young design enthusiast to a trailblazer in the social impact space, showcases his profound understanding of the intersection between design, impact, and communication. This unique perspective has revolutionized how organizations navigate the ever-evolving landscape of this sector.
Neil Rudd, the Technical Director at Cosmic, is an experienced consultant who passionately advocates for innovative development strategies. Neil’s unwavering belief in the power of collaboration and continuous learning greatly influences his approach to every project he undertakes. With his vast consultancy experience, he excels in demystifying complex concepts, ensuring they are easily grasped by audiences from diverse backgrounds.
The best bits
- 00:04:49 Holistic, integrated approach with in-house development. Exceptional experiences delivered. Specialize in branding, not photo/video production.
- 00:08:51 Flexibility for clients, components for site customization.
- 00:13:01 QA process integrated with weekly user testing.
- 00:17:52 Streamlined process, less repetition using browser data.
- 00:20:31 Reducing friction for reporting bugs is important.
- 00:25:09 Challenges with tool implementation; cautious on commitment.
- 00:28:42 Data migration often forgotten; pain for future.
- 00:31:40 Ego clashes can derail design team relationships.
- 00:33:59 End-user feedback and tools improve project impact.
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